Melissa Rariden is a fictional character I created in order to showcase more portfolio pieces. She’s a mom and nutrition coach, and she wants to start an online coaching and wellness lifestyle blog. She graduated from the Institute for Integrative Nutrition with her coaching certification. Her main audience is mothers who want to learn better eating habits that they can pass along to their children and family. I created this brand identity as a portfolio piece to showcase, but it can also be purchased and customized. All seamless patterns were created from scratch in Illustrator. Stock photos of mother and child, the Kristopher font, and product mockups were purchased from Creative Market. Design services include logo, brand identity, pattern, product mockups and webpage (desktop, tablet and mobile).