Discovery & Research: 

We start with a phone call and a design consultation. I'll have you answer a detailed questionnaire. Once the questionnaire is completed, I'll start researching the industry and your audience. During the research, we'll also strategize with a Pinterest session and narrow down 9 images that encompass your design style. Once the research is completed,  I'll put together a mood board and proposal.

The Design Process:

Once  you've signed off on the design proposal, I'll start designing sample logos for you to choose from. Once the final logo is chosen, I'll design secondary logo marks, graphic elements, patterns and textures. I'll also design letterhead and business cards for your new brand.  I'll even upload your business cards to the website of your choice for print.   

Social Media and Brand Guide: 

Once we finalize your brand identity with secondary marks, graphic elements, patterns and textures, I'll create a brand guide showing you applications for the design.  I'll also go in and design social media graphics. For Canva, I'll create 2 graphic templates of your choice that you can update and change.  I'll also complete any print project add-ons during this phase.  

Project Wrap-up

Once I design all your social media and print projects, I'll hand off all the files.  This will include the original design files, graphics in various formats (.jpeg and .png) and all design assets including social media graphics, letterhead and business card design files. I'll also include "Coming Soon" and "New Brand Launch" graphics for your social media accounts.